The Good Spud : How a 20-Year-Old From Horncastle Built Lincolnshire's Most Loved Jacket Potato Business
A Girl Who Refuses to Accept the Impossible
Some people spend their entire lives waiting for the right moment. Evie Capps decided to create her own. Growing up in the small Lincolnshire town of Horncastle, she was never the type to sit around and wait for opportunities to come knocking. At just twelve years old, while most children her age were still being driven to school by their parents, Evie walked into a local pub and asked for a job. She got it. And from that moment on, she never stopped working.
Over the next eight years, she moved from one cafe to another, from one kitchen to the next, learning everything she could about food, service and what it takes to make a customer smile. She washed dishes, she served tables, she prepared meals under pressure, she dealt with difficult customers and long shifts and early mornings. By the time she turned twenty, she had more real-world experience than most university graduates, and she had one thing that no classroom could ever teach: an unshakeable belief that she could build something of her own.
People around her had doubts. Opening a food business at twenty, with no investors, no business degree, no safety net, that is the kind of thing most people would call impossible. Evie heard that word more than once. She just chose not to listen to it.
The Moment Everything Changed
Her original plan was to open a coffee shop. It was a safe idea, a proven concept, something that made sense on paper. But Evie was never really interested in doing what made sense on paper. One evening, scrolling through TikTok, she stumbled across the Spud Bros in Preston and the Spud Man in Tamworth, two humble jacket potato stalls that had exploded into viral sensations, attracting thousands of customers and millions of views online. She watched the videos over and over. She saw the queues stretching down the street. She saw the joy on people's faces when they received their food. And she thought: I can do this. I can do this better.
The coffee shop idea was abandoned that same week. The jacket potato dream was born. Her friends thought she was crazy. A jacket potato stall, really? But Evie had spent eight years learning exactly what customers want: good food, fair prices, and someone behind the counter who actually cares. She knew she had all three.
From Spud Stop to The Good Spud
In July 2025, Evie opened her first stall inside Lincoln Cornhill Market, a beautifully renovated Grade II listed building sitting right in the heart of the city centre, just steps from the High Street. She called it Spud Stop. She was not alone in this adventure. Her younger sister Libi and a close circle of friends joined her behind the counter, all wearing the now-iconic pink striped uniforms that have become part of the brand identity. This was never meant to be a corporate chain. It was a family project, built on hard work, fresh ingredients and genuine warmth.
What started as Spud Stop quickly grew into something bigger. The brand evolved into The Good Spud, with a fresh new look, a charming pink-themed interior with wooden tables and vintage chairs, and a growing menu that kept customers coming back week after week. The stall became so popular that Evie took the next big step and opened a second location right in her hometown of Horncastle at 12 Market Place, complete with evening service and delivery. The girl who people said was crazy for opening a jacket potato stall at twenty now runs two locations and a delivery service. So much for impossible.
The Food That Made Everyone Talk
Every single potato at The Good Spud is oven-baked fresh each morning. The skin comes out golden and perfectly crispy, while the inside is light and fluffy in a way that only a properly baked potato can be. But what really sets this place apart is the creativity behind the fillings. The menu features signature creations like the Coastal King loaded with tuna mayo, Greek salad and crispy onions, the Salsa It topped with chilli, nachos, jalapenos and sour cream, and the BBQ Beast packed with slow-cooked BBQ pulled pork, melted cheese, BBQ sauce and crispy onions, a dish so popular it sells out almost every day.
There is always something new to try. The Spud of the Week keeps regulars guessing, and recent specials have included the Cajun Kicker with chicken curry, cheese, chilli flakes, hot sauce and chives for just eight pounds, and the Sunday Dinner Spud, a full roast dinner loaded onto a jacket potato with turkey, roast vegetables, Yorkshire pudding and cranberry sauce, a creation that became an absolute massive hit.
Prices That Make Everyone Happy
Great food does not have to cost a fortune, and that is something Evie has always believed in. A small jacket potato with your choice of filling starts at just four pounds fifty. The large option at five pounds fifty gives you a potato and a half, generously loaded with toppings. Specials like the Cajun Kicker come in at eight pounds, still far less than you would pay at most restaurants for a meal this satisfying. Hot and cold drinks are available alongside the food, from coffees and teas to soft drinks and cold bottles. They also run a loyalty card scheme: buy six jacket potatoes and get the seventh one completely free.
What People Are Saying
The reviews speak for themselves. On TripAdvisor, customers have described The Good Spud as proper comfort food done really well, with perfect skins, huge portions and food that just feels like good, honest cooking. One reviewer wrote that it was their new favourite place for lunch, with gorgeous fluffy potatoes and so many choices of filling. Another said the food was amazing and the service was just as impressive, friendly, welcoming and so helpful. For a business that started just over a year ago, the reputation Evie has built is nothing short of remarkable.
Two Locations, One Mission
You can now find The Good Spud at two locations across Lincolnshire.
Lincoln Cornhill Market, Sincil Street, Lincoln, LN5 7ET. Open Tuesday to Saturday 11am to 4pm, Sunday 11.30am to 4pm.
The Good Spud Horncastle, 12 Market Place, Horncastle, LN9 5HB. Open 12pm to 3pm and 5pm to 9pm, with delivery available in the evening.
To order delivery or get in touch, send a WhatsApp message to 07826 495556.
Full Menu and Prices
Classic Jacket Potatoes: Small from 4.50 pounds, Large from 5.50 pounds.
Beans and Cheese. Tuna Mayo. Cheese and Coleslaw. Chicken Tikka. Coronation Chicken. Chicken and Bacon. Chilli Con Carne.
Signature Specials: from 8 pounds.
The Coastal King: tuna mayo, Greek salad, crispy onions. The Salsa It: chilli, nachos, jalapenos, sour cream, tortilla chips. The BBQ Beast: BBQ pulled pork, cheese, BBQ sauce, crispy onions. The Cajun Kicker: chicken curry, cheese, chilli flakes, hot sauce, chives.
Plus a new Spud of the Week every week.
Kids portions available. Hot and cold drinks including coffee, tea, soft drinks and juices.
Frequently Asked Questions
Is The Good Spud gluten free? Jacket potatoes are naturally gluten free. However, some toppings may contain gluten. Ask the team when you order and they will be happy to help.
Can I order delivery? Yes. Delivery is available from the Horncastle location in the evening between 5pm and 9pm. Send a WhatsApp message to 07826 495556 to place your order.
Do you cater for events? Contact Evie directly on WhatsApp to discuss catering for your event, party or office lunch.
Is there seating inside? Yes. Both locations have comfortable indoor seating so you can sit down and enjoy your meal.
Do you have a loyalty scheme? Yes. Buy six jacket potatoes and get your seventh one completely free. Ask for a loyalty card when you visit.
Your Next Lunch is Waiting
Whether you are a student looking for a quick and affordable meal, a worker on your lunch break, a visitor exploring Lincoln for the day, or a local who simply loves good food, The Good Spud has something for you. Come for the potato, stay for the experience. Evie and her team are waiting to welcome you with a smile, a generous portion and the best jacket potato you have ever tasted.
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